Prove SEO and AI are sending you customers - in your own numbers.

By default, GA4 scatters AI referrals across Referral, Organic Social and Unassigned. You can't manage a channel you can't see. We make both organic and AI reportable.

What it is

A custom GA4 configuration, automated Share-of-Voice monitoring, and defensible three-scenario projections.

What we do

Build a custom GA4 channel grouping with a full AI referrer regex (chatgpt.com, perplexity.ai, claude.ai, gemini.google.com, copilot.microsoft.com and more), updated quarterly.
Overlay brand-search lift in GSC against citation peaks to evidence downstream impact.
Automate SoV and competitive-displacement monitoring with drift and decay alerts.
Build a citation-velocity curve and a referral-value model - conservative/base/optimistic with stated assumptions, labelled a CPC-equivalent proxy, never booked revenue.

What you get

A live dashboard, a bi-weekly one-page scorecard, and projections you can defend to a CFO.

Honesty note

No single-point projections; no proxy dressed up as revenue. Ranges with assumptions build more trust than a hero number.

Related services

Technical SEO & GEO Audit

AI Citation Optimization

Measure what actually moves.

We'll wire your analytics so AI and organic show up as first-class channels - and give you numbers your CFO can defend.