People aren't Googling anymore. They're asking AI.
What you get
Buyer behavior
How consumers and B2B buyers use AI at every stage of the decision journey.
Citation dynamics
How each model picks sources, and what wins the top-3 named-business slot.
Global coverage
Findings across 180+ cities and 30+ countries. Local patterns diverge sharply.
Business impact
Revenue, conversion, and referral data from businesses tracked over 12 months.
By the numbers
Six findings that changed our playbook
The click-through collapse
AI Overviews and answer engines are almost entirely zero-click. When AI cites a business by name, the buyer's next action is calling or booking - not clicking through.
Citation concentration
Across every industry we measured, the top 3 cited businesses capture 78–91% of AI mentions. Being ranked 4th in AI is roughly equivalent to being on page 5 of Google.
Model-specific playbooks are permanent
The gap between ChatGPT's citation profile and Perplexity's is widening, not narrowing. One-size-fits-all strategies underperform model-specific tuning by 3–5x.
Freshness wins Perplexity
Perplexity's citation half-life is under 90 days. Static, evergreen content underperforms unless it's actively republished, reviewed, or referenced by fresh sources.
Local queries are 4x zero-click
Local 'near me' AI answers are almost never clicked. The AI names the business, the buyer calls. GEO wins the entire local funnel.
Reviews still matter - differently
AI models synthesize review sentiment across platforms, not just Google. Reddit, YouTube, and specialty publishers now carry as much weight as Google reviews for many categories.
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