Everything you need to understand GEO.

Guides, glossary, case studies, and answers - all in one place. Free to read, no gate.

Guides

Our full framework for getting recommended by AI models - free to read.

Side-by-side comparison to help you invest correctly.

Weekly essays and case notes from the front line of AI visibility.

The questions we hear most before an engagement starts.

How real businesses lifted their AI share of voice - with real numbers.

Model the revenue impact of appearing in 25% more AI answers.

Generative Engine Optimization - the practice of making AI models like ChatGPT recommend your business by name.

The percentage of AI-generated answers, across your target prompts, in which your business is mentioned.

How AI models represent your business as a canonical thing, distinct from any single URL.

A reference to your business from a source AI models pull into their generated answers.

The system inside modern AI models that fetches real-world data to ground its answer.

A spec for telling AI crawlers which pages on your site are authoritative and citable.

Run a free GEO audit and see exactly where you stand across every major AI model.

Allocation is capped. Apply now to see if your business qualifies.