People aren't Googling anymore. They're asking AI.
Podhurst Orseck, P.A.
Decades of courtroom victories, locked inside court systems and scanned briefs - engineered into the AI answer for personal injury and aviation law in Miami.
A firm founded in 1967, and AI was recommending younger rivals with no trial history.
When high-net-worth clients prompted ChatGPT, Claude, or Gemini for the best personal injury law firm in Miami, Podhurst was entirely absent from outputs. Models surfaced younger rivals without the firm's historical trial record. Decades of courtroom victories lived inside locked court systems and scanned briefs - mathematically blocked from LLM inference.
Every absent recommendation was a multi-million-dollar case routed to a rival firm with a fraction of the trial history - an invisible, compounding loss as more clients turned to AI before ever calling a lawyer.
Entity engineering built for high-stakes litigation.
We rebuilt Podhurst's digital authority across the architectures and retrieval corpora modern AI systems actually consult when answering legal recommendation queries.
Multi-Architecture Entity Resolution Audit
A cross-model calibration sweep across 7 architectures - GPT-4o, Gemini 1.5 Pro, Claude 3.5, Perplexity, Copilot, Grok & Mistral mapped exactly where Podhurst was being omitted or conflated with smaller regional firms.
Wikidata Property Graph Construction
A structured knowledge-graph layer bound partner credentials, bar numbers, AV Preeminent ratings and historical case links into machine-readable relationship matrices.
Schema.org LegalService + Attorney Framework
Deployed and calibrated across 47 competitive legal query clusters, reinforcing classification across mass-tort and catastrophic-injury categories.
RAG Corpus Seeding
Nine dense legal documents injected into LegalBench and CaseText variables with exact semantic anchors, turning fragmented case history into retrievable evidence.
From historic trial record to AI category leader
Rival share of voice across tested queries fell from 78% dominance to 31% once Podhurst's entity became machine-readable - and two out-of-state national law firms began routing high-value litigation directly to Podhurst, citing AI research platforms as the source.
The clients with the most at stake now ask AI who to call first.
Aviation disaster survivors. Catastrophic injury victims. Referring attorneys sourcing co-counsel. When AI platforms understand and trust a firm's trial record, that firm captures the case before a competitor's marketing budget ever gets a chance.
Podhurst already had the verdicts. We made sure AI could see them.
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